THE STORY

50's: from the United States the first ten vending machines of Coca Cola bottles and chewingum working with 10 Lire arrive in Milan.

60's: the first oleo dynamic completely Italian vending machine, the first espresso vending machine, the first snack vending machine, Mr Guaiti begins the production of Chewingum vending machines in Italy and Serafin father begins to place them in north Italy.

70's: years of crisis and rationalization of the system, the conjuncture stops the job of the vending machines; no more metallic currency but single little cheques from 50 e 100 Lire could be found.

Some years later another company, the CDA, begins the production of vending machines of balls and new technologies give the opportunity to produce video games. Consequently Mr. Serafin adapts to the times and begins to position some of them.

80's: the first mechanical vending machine from Serafin Family is born and also the productionand the marketing of Serafin house.

90's: new opportunities from China: it begins the import and the creation of products for vending machines, but at the half of 90's the Italian State gives the possibility to introduce in the market the games with money win. The video games production grows then up.

VENDING MACHINES IN ITALY

Vending machines are a developing distribution channel for five reasons:

1) The Euro coin gives the opportunity to offer high quality products;

2) Licensed products enter this field;

3) New generation vending machines;

4) high profit margins;

5) professionalism;

VENDING MACHINE DEVELOPMENT IN ITALY

The automatic and mechanical distribution is a modern way to supply the customers with goods and services.

The automatic distribution allows to reach the consumer where he usually stops or goes: home-school trip, home-job trip, amusement places or in every other position (think on the grave lights in the cemeteries).

The future opportunities are countless and today it's already possible to connect a system via GPRS or UMTS to a central system in order to manage the warehouse and its operations, minimizing the workface.

THE COMPANY

Luca S.r.l. was born in 2002.

The managing director is Mr. Serafin Luca, he has followed in his father's footsteps with a wide experience and management of vending machines, kiddie rides, and everything concerns this field.

In the last ten-years he has diversified his business in national and international area, developing the products range and an international european network for the vending machines.

COMPANY ORGANIZATION CHART

WHAT WE PRODUCE

Production:

1) Production of exclusive vending machines' models;

2) Import of own products or licensed products such as Hasbro, Disney, Warner;

3) Development of vending machine ;

4) Development of vending machines on behalf of a third party (Arbre Magic, Amuchina etc.);

Business:

1) Sale of international level vending machines and products thank to a partnership network. With 3 Elle Group it manages indirectly more than 30.000 sale positions;

2) Sale of kiddie rides, automatic machines for funfair with 1.500 positions;

3) Development of a network in the slavonic language countries such as Croatia, Slovenia, Serbia and in Kosovo with more than 7.000 positions as together "Luca Shpk".

PRODUCTIONS

1. Luca S.r.l. propose a very wide range of different models of vending machines and kiddie rides;

2. All vending machines have a patent;

3. All models can be produces to order as well;

4. The r&d department develops personalized projects for customers ( Arbre Magic, Amuchina etc.);

5. Development of new licensed products;

OUR STAND AT THE EXHIBITION